Why YOU should make US your First Choice.

Service: When shopping for eyewear it is important to have the guidance of a friendly, experienced eyewear professional to help you make an informed decision regarding your vision care needs. First Choice Vision Centre has 8 opticians and 7 optometric assistants on staff to ensure you get the right product for you.

Selection: Faces come in all shapes and sizes. So when the time comes to purchase eyewear, you want a large selection of quality products to choose from. First Choice Vision Centre has a wide variety of frames to choose from including 2 for 1 frames and designer frames from Tommy Hilfiger, Guess, Anne Klein, and Harley Davidson.

First Choice Vision Centre also carries Maui Jim and Adidas Sunglasses. For the ultimate in comfort and style, visit your nearest store and check out our selection.

Speed/Quality: We understand that your eyeglasses are a necessity and that you need your new eyeglasses as soon as possible. First Choice Vision Centre is Newfoundland and Labrador 's only Optical Lens Manufacturing Facility. What that means to the customer is that you not only get your eyeglasses quicker, but you can ensure you get a quality product manufactured right in your home province.